Each marketplace has its own nuances, rules, and audience. Some will take a commission on every sale that they bring you. Others might charge you a listing fee. Either way, you’ll need to weigh the costs and benefits of getting access to a certain marketplace’s customers.

As tempting as it might be to list your products on all of these marketplaces, you should consider focusing only on the platforms that are a good fit for your products, and one at a time until you’re familiar with it.

To get started with a particular marketplace, you can log into Shopify and click the plus (+) sign under Sales Channels to select the marketplace channel you’d like to add with additional details in the Shopify App Store.

Amazon is one of the most well-known online marketplaces around thanks to the trust consumers have in its powerful shipping and fulfillment abilities, and the consistency of its shopping experience.

In fact, shoppers start research nearly 2X more often on Amazon than Google according to one study. So it might be worth having a presence where consumers flock to do much of their comparison shopping.