We get it. Showrooming might seem like a difficult obstacle to overcome. But retail done well, especially with thoughtful merchandising and knowledgeable sales staff that represent your brand, should be rewarding for both shoppers and your bottom line.

So, how can you embrace challenges like showrooming and actually make it work for your retail business?

Shopify is rolling out a new feature to tackle this precise problem. Buy Online for Shopify POS helps retailers turn shoppers using their phones in-store from a threat to a way to boost sales.

Buy Online for Shopify POS is a new feature that acknowledges the traditional shopping experience for your customers is changing and lets your customers purchase when and where they want.