Your Black Friday Cyber Monday planning should have started months ago. I feel you, fellow procrastinator. I’m editing this post mere hours before it will be published.

But have no fear—you can still pull off an epic BFCM sale with only a few weeks to go. From one last-minute junkie to another, a tight deadline is a great motivator.

Don’t let the rush pressure you into a bad decision, though. If you’re a small business, competing with retail giants on price shouldn’t be your goal. The deal-seekers will always chase the lowest prices. This is not your audience. As an independent merchant, however, you can still participate—and have a stellar sales weekend—by employing a little creativity.

You already have the tools. It’s a matter of packaging them into a compelling campaign. And trust me, you also still have time. 18 days, to be exact.