"Full-Stack" is often used in programming to mean a developer who can work on every stage of the software development process from end-to-end.

So a "full-stack" approach for a product company means keeping everything about product in-house.

In this episode of Shopify Masters, you’ll learn from two entrepreneurs who built a company with their design, manufacturing and marketing done under one roof.

Eric Prum and Josh Williams are the founders of W&P Design, bringing new ideas to life in the food and drink-iverse, like the Mason Shaker, Carry On Cocktail Kit, and more.

Chosen carefully and maintained correctly, purchasing an online business creates an additional income stream that you can own and grow without having to build it all from scratch.

Between budding entrepreneurs and veterans, successful ecommerce brands and dropshipping businesses, there are hundreds of thousands of ecommerce websites on Shopify.