There's usually a line drawn in the sand between for-profit and non-profit business models. But today, cause marketing has blurred the line and become a norm, encouraging businesses of all sizes to give back.

In this episode of Shopify Masters, you’ll hear from Jess Ekstrom, who started Headbands of Hope when she was in college, and now offers a wide range of beautiful headbands and hair accessories for all ages.

Headbands of Hope is a for-profit business that donates a headband for every purchase to a child with cancer, and 10% of sales to cancer charities from their #BandTogether campaigns. Find out how Jess balances making an impact with making a living.

As holiday buying heats up, the growing consumer practice known as showrooming — when customers visit a retailer to check out an item, only to buy it later online — can challenge many retailers.